Greatness Awaits + Play Has No Limits
PLAYSTATIONIn the lead up to the launch of the PS5, we succesfully pitched for the global PlayStation account. Overnight the account became the biggest piece of business in the agency, and the highest paying in the history of adam&eveDDB.
Our initial campaigns tapped into the established platform, “Greatness Awaits”. As we approached launch, this evolved into a new playform, “Play Has No Limits”, allowing us to demonstrate that the possibilities within play are
truly boundless. I was the lead Account Director from initial pitch through to execution. We produced 8 campaigns in 12 months. Below is a collection of the proudest work to come from it.