V PureV ENERGY
In the mid-2010s, the energy drink market was in decline. Research told us that despite there still being a desire for energy, people were far more aware of what they were putting into their bodies, and were turned off by additives and refined sugar content.
Our solution was to create a new kind of energy drink in partnership with our client made with only natural ingredients, nothing else. The “Pure Natural Energy” positioning was created and was the single minded message that our launch communications needed to deliver.
Then we created a piece of content to launch it that is a celebration of pure, natural human energy. A piece of film that leaves you feeling positive and energised. Much like drinking a bottle of V Pure.
V is well known for its ‘V Green’ energy drink which appeals to young, hedonistic audience.
This new product and film launch were developed to open up new and lapsed consumers and provide an overall lift in sophistication for the entire V portfolio.