See You Next Tuesday
TACO BELL
We needed to launch Taco Tuesday in the UK, a place where surprisngly only a quarter of the population know what one is. Using LeBron James like our US counterparts wasn’t going to cut it. We had to do something inherently British, attention-grabbing, and budget-friendly.
‘See You Next Tuesday’ — a set of words have been misused and abused over the years. Or, a polite invitation to enjoy a delicious £2 taco on Taco Tuedsay. The OOH placements garnered national attention, going viral on reddit.A classic British explative became a shorthand to solve issues only relevant to the British public with one thing: A taco. Now, no one is confused about what happenes on Tuesdays at Taco Bell.