BrewtroleumDB EXPORTBeer consumption in New Zealand was at its lowest since World War 2. So, to promote DB Export, we gave Kiwi men a brilliant reason to drink more beer.Β
Brewtroleum was a biofuel made from leftover brewing yeast. It cut carbon emissions by 8%, meaning every time a man drank DB Export he was helping to save the world. Suddenly every sip made a difference, every party was for the planet.We turned 58,000 tonnes of yeast slurry into 300,000 litres of biofuel β enough to supply 62 service stations around the country and to open our own flagship Brewtroleum station.