Hi, I’m Mitch.


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Brewtroleum DB EXPORT
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Play Has No Limits
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Beer Bottle Sand
DB EXPORT Eat Them To Defeat Them VEG POWER & ITVSee You Next Tuesday
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AMSTEL Give It A V V ENERGY Take Your Seat
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Eat Them To Defeat Them VEG POWER & ITV
In 2016, childhood obesity was declared a national emergency by the UK Government, underlined by the fact that kids were eating fewer vegetables than they should be. Knowing that children hated vegetables with a passion and would never eat them on the basis of being 'good for you', instead, we told kids that veggies were trying to take over the world and needed to be 'defeated'.

The campaign went on to win the IPA President's Prize for effectiveness, and the film component was voted Television Commercial of the Year by Shots.