Inspired ByASOSThe Or won a pitch to become ASOS’s first ever creative agency after a few rocky years for the business which saw competitors like Shein flood the fast fashion sector with super quick and super cheap fashion choices for consumers.
As the original online fashion retailer of the sector, ASOS wanted to be known for what they really were, an authority in fashion. We developed a new brand platform that would give consumers an emotional affinity to the brand.
‘Inspired by’ is a platform that exhibits ASOS’ endless search for inspiration in the world, and what it results in: Fashion trends for us all to wear. The work gives ASOS flexibility to talk about every different functions of the business, but does it in a way that asserts them as a fashion authority in the process.
The work went live in November 2024m throughout EMEA, and it’s already shifting brand metrics that had historically never been shifted before.